Google Analytics FAQs

Tab/Accordion Item

  1. Find how website pages are trending (Behavior > Site Content > All Pages ). Often you would see that 80% of your site visits occurred on the 20% of the website pages.
  2. Top landing pages (Behavior > Site Content > Landing Pages), remember that Landing pages in Google Analytics are pages where site visitors land first, when entering your website.
  3. Most visited sections of the website (Behavior > Site Content > Content Drilldown ). If your folder has a “/” at the end of its name, that means there are children pages within it. Click the folder to access the lower level pages.
  4. Use Compare to feature on the date range to review monthly, quarterly, or year long trends to get better understanding of the most popular content on your website.

Review Search Terms (Behavior > Site Search > Search Terms) to find out what your website visitors are searching while visiting your Drupal website. Keywords help you connect to your audience and give them the information they need. Consider adding Key Search Topics terms to the pages that site visitors can’t find and using search option to locate.
You can also connect your Google Analytics account with Google Search Console and track what search queries are sending you the most traffic. This will provide actual data of keywords, total clicks, impressions etc.

Check the Mobile vs Desktop analytics data (Audience > Mobile > Overview) and optimize your content for the majority​ of your site visitors.
Not sure how to reorganize your website content for mobile visitors open Service Now Website Analytics support ticket with Digital Commons team and select Seeking Optimization in the Request drop down.

Check Traffic Channels (Acquisitions > All Traffic > Channels ) to understand how visitors are coming to your website.

Check Referral Traffic (Acquisitions > All Traffic > Referrals) to understand your website major influencers.

Go to Social (Acquisitions > All Traffic > Channels ) for a list of Social Networks that bring traffic to your website.

Geo reports ( Audience > Geo > Language and Location) provide basic information on your website visitors language and geographic location. 
Google retrieves language information from the user’s browser settings and provides ISO codes for languages.
The Audience Geo Location report provides detail on various location groups. In this report, you can view traffic, behavior, and conversion stats by user location: country, region, state and city.


Review website Users by time of day graphics on your Home dashboard page to find low hours to implement updates.


Make Annotations to remember when important changes went live.

We encourage use of the free Google Analytics tool to learn more about your website and it's visitors. With the help of Google Analytics data you could easily answer any of the following questions: