As AI reshapes how people find and interact with information online, one thing remains constant — content is still in the driver’s seat.For state government, where accurate and trustworthy information directly impacts public services, content quality is not just a best practice — it’s a public responsibility. No matter how advanced the technology becomes, the quality, clarity, and accessibility of your website content determine whether AI tools deliver accurate and trustworthy answers.
Topics Related to Content Strategy
Search is evolving with artificial intelligence (AI) assistants, chatbots, and voice search. Users now prefer fast, direct answers, leading to the rise of zero-click searches and AI summaries. Learn how to optimize your content with Answer Engine Optimization (AEO) for AI-powered search.
Having a website is essential but it's not enough to just have a good website, it needs to be easy to find and navigate. This is where Search Engine Optimization (SEO) comes into play. SEO helps websites rank higher in search engine results, making them more visible to users. But did you know that good SEO practices can also improve website accessibility? The two concepts are interconnected in many ways.
Content in this blog post is for informational purposes only and should not be considered legal advice.
Mastering URLs, aliases, redirects, and breadcrumbs in Drupal can significantly enhance your website’s usability and SEO performance.
Since websites are the primary communication channel for state agencies, they are accountable to the public to deliver clear information about state services, agency operations, leadership, and decision-making processes.
Fast growing North Carolina population expects high-quality digital services from the state, with a focus on enhanced customer experience. "Find it on the website", "Fill out this form online", "Complete the online training", "Download our app” … and many other common interactions with state services illustrate our new reality and the imperative for digital-first public interactions. These interactions reflect the evolving requirements for modern and efficient state services.
Although a website review can seem like a daunting task there a small steps you can take to ensure your content remains relevant to your visitors.