I’ve been hearing this question more and more lately: “What exactly is a digital service?” And I think it’s time to clarify, because the answer is important to everything we do in government.
Topics Related to Content Strategy
Government websites are entering a new era. For years, websites were built primarily for people. Today, they are read by both people and AI. Search engines, AI chatbots, and other digital tools increasingly become the first stop when someone has a question about a government service.
Size Doesn't Matter
Recently, we had the pleasure of hearing from Web Managers at the Department of Revenue and Wildlife, and if you were on the call, you know those presentations were nothing short of excellent. Both presenters walked us through governance frameworks that were thoughtful, thorough, and clearly hard-won through real experience managing complex, high-traffic agency websites.
But maybe some of you left thinking, “That’s impressive, but we’re just two people; or maybe I’m just one person and that doesn’t really apply to us.”
Digital Accessibility Strategies and Tools for North Carolina Government Communications
As AI reshapes how people find and interact with information online, one thing remains constant — content is still in the driver’s seat.
For state government, where accurate and trustworthy information directly impacts public services, content quality is not just a best practice — it’s a public responsibility. No matter how advanced the technology becomes, the quality, clarity, and accessibility of your website content determine whether AI tools deliver accurate and trustworthy answers.
Search is evolving with artificial intelligence (AI) assistants, chatbots, and voice search. Users now prefer fast, direct answers, leading to the rise of zero-click searches and AI summaries. Learn how to optimize your content with Answer Engine Optimization (AEO) for AI-powered search.
Having a website is essential but it's not enough to just have a good website, it needs to be easy to find and navigate. This is where Search Engine Optimization (SEO) comes into play. SEO helps websites rank higher in search engine results, making them more visible to users. But did you know that good SEO practices can also improve website accessibility? The two concepts are interconnected in many ways.
Content in this blog post is for informational purposes only and should not be considered legal advice.
Mastering URLs, aliases, redirects, and breadcrumbs in Drupal can significantly enhance your website’s usability and SEO performance.
Since websites are the primary communication channel for state agencies, they are accountable to the public to deliver clear information about state services, agency operations, leadership, and decision-making processes.