Author: Phoebe Simon
Why to Use a "How To" Content Type
The North Carolina population comes to our websites in search of information. Many times they are looking for tools on how to complete or do something. This is where the "How To" content type can be leveraged. The "How To" content type provides value to readers by walking them through steps on how to do something complex or that site visitors simply don't know how to do. This type of content can solve a problem for our constituents making it more likely to be shared and bookmarked.
The "How To" content type can truly increase engagement by encouraging readers to follow step-by-step instructions that they can put into practice. This type of content also provides opportunities for readers to comment with feedback or ask questions, thus increasing engagement and building relationships.
SEO Boost
"How To" content is often highly searched for within the various search engines, making it a great way to boost your site's SEO and drive traffic to your pages. By optimizing your "How To" content with high-quality information you can increase your visibility and attract more site visitors.
"How To" content also establishes your agency as an authority in your niche. This can help build trust with the greater North Carolina population and encourages them to come back to your site for more information. Learn
Content Organization
Another benefit of the "How To" content type is that it allows you to "chunk" a lot of information without overwhelming the site visitor. Not only can you organize content into numbered steps that walk a visitor through a complicated (or simple) process, but you can also put content in tabs and accordions for additional resources. With information so well organized your site visitor is able to see where they need to go quickly, as well as what they need to do at a glance. All of these resources cut down on user frustration and phone calls to your agency.
Give it a Try
Follow these easy guidance steps on how to build a "How To" page. Take a look at how some of your peer organizations have used the "How To" content type such as "How To Apply For Food Stamps". Is there an opportunity for you to take advantage of this underutilized tool? Your site visitors will thank you!