One day hands-on GA4 interactive online training
With Universal Analytics ready to be sunset by July 1, 2023, this course will prepare you to understand Google Analytics 4 projects. This course covers fundamental concepts, including reports, how GA4 works behind the scenes, the event data model, event parameters, user properties, and more.
Course Topics
1. Google Analytics 4 vs. Universal Analytics
- Why GA4?
- Upgrading (Brief Discussion)
- Understanding the GA4 Account Structure
- Understanding Audiences
- Session-Based Model (Old Way) vs. Event-Based Model (New Way)
- Understanding Data Streams
2. Google Analytics 4 Introduction
- Accessing Google’s Demo Data
- Navigating the UI
3. Understanding Events
- Events
- Event Parameters
- User Properties
- Dimensions and Metrics
- Interpreting Default Events Captured in GA4
- Configuring and Using Event Parameters
- Modifying Events
- Understanding Reports and Explorations
- Views: GONE!
- Data Filters
- Real-time Reports
- Audience Reports
- Acquisition Reports
- Behavior Reports
- Active Users and Stickiness (DAU, WAU, and MAU)
- Sharing Reports
- Explorations for Custom Reporting (Brief Discussion)
4. Looker Studio
- Basic Campaign and Conversion Tracking (Brief Discussion)