Website Analytics dashboard

A state website analytics dashboard is essential for ensuring government websites effectively serve the public. By tracking metrics such as page views, bounce rates, device usage, and user behavior, agencies gain valuable insights into how residents interact with digital services. This data enables teams to make informed decisions—identifying content gaps, improving navigation, and prioritizing updates that enhance usability and accessibility. 
A centralized dashboard promotes transparency, accountability, and continuous improvement, helping deliver a better, more inclusive online experience for all North Carolinians.